General Mills has announced the launch of its third annual Outnumber Hunger campaign, which has provided more than 25 million meals to Americans in need as part of a partnership with Feeding America and Big Machine Label Group. Each year a talented roster of popular music artists join the initiative to raise awareness for the hunger issue, which affects 49 million Americas, according to the USDA. The Outnumber Hunger campaign officially kicks off today with Country sensation Florida Georgia Line as the face of the 2014 campaign.

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