Penny Whoppers

Burger King is using rival McDonald’s to promote their new app, and give away Whoppers for a penny. From now through December 12th the chain is promoting what they are calling the “Whooper Detour” on their new app, which, according to the chain “works by geofencing McDonald’s locations across the country.”

If a customer with the app is in one of those geofenced areas, they’ll be offered the opportunity to unlock the Whopper for a penny promotion, and once they order it on the app, the customer will be “detoured” to the nearest Burger King location.

Burger King is boasting they are “turning more than 14,000 McDonald’s into Burger King restaurants. Sort of.”

Source: USA Today

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